Grover - Global leader for renting consumer electronics launches in the United States to democratize access to premium consumer technology (2024)

News

21 September 2021

Company drives industry shift toward more circular approach to consumer electronics with the goal to provide ease of use and flexibility to its growing user base

MIAMI, FL (September 21, 2021) —Grover, the global leader for renting consumer electronics on-demand, today announced its launch into the U.S. market, bringing flexible tech subscriptions to gadget lovers everywhere. The launch comes on the heels of explosive growth in demand for Grover’s service in Europe, where it is the market leader with over one million registered users, as well as a recent $1 billion financing round. As a business with rapid growth, during and following the height of the COVID pandemic, and with revenue that grew by 150 percent in 2020, Grover’s expansion from Europe to the U.S. showcases the company’s continued success. To spearhead this growth and expansion into the U.S., Grover has also announced that former Uber executive Andrew Draft will join as U.S. General Manager, bringing more than a decade of experience in the e-commerce and technology industries. With its launch in the U.S., Grover aims to fuel its consumer growth and make electronic devices accessible and affordable while also helping tackle the world’s e-waste problem.

Grover provides users with a customer experience that breaks down barriers and empowers its users’ possibilities with simpler access to technology. The company enables consumers to rent all the tech products they need for a low monthly rate and return them after use. Customers benefit from a complimentary damage coverage, as well as a purchase option should they decide to keep the device; making Grover's subscription model the most convenient, flexible and affordable way to access tech. Customers can choose from more than 250 products on Grover’s App or website, including leading brands like Apple and Samsung and categories such as laptops, smartphones, wearables, gaming and smart home. Subscribers can select minimum rental periods of one, three, six or 12 months. At the end of the minimum rental period, customers can extend their subscriptions on a monthly rolling basis, purchase the device outright, or simply return the product to Grover. With 500,000 devices already circulated and an equivalent of 1,500 tons of e-waste saved, Grover champions sustainability and reduces product under-use by recirculating devices on an average of four to five times.

“Grover is transforming the way people access and enjoy technology, allowing consumers to flexibly rent devices that best suit their needs at that time,” said Michael Cassau, Founder and CEO of Grover.“Following our successful launches in Europe last year, we strive to continue the momentum and show consumers how technology can make your life better and easier without causing you a financial burden.”

Prior to his move to Grover, Draft served as Head of Regional Midwest Corporate Partnerships at Uber Eats and acted as General Manager of Postmates where he oversaw city-level growth, sales and operations out of Chicago. Draft also led business development at Wantickets, a leading online nightlife, electronic dance music and event ticketing company.

“I’m thrilled to join the Grover team at such a pivotal time in the company’s journey,” said Andrew Draft, Vice President and U.S. General Manager of Grover.“We have the ability to provide Americans with a solution to save and spend money smarter on consumer tech that they need, while circulating and refurbishing products to keep our efforts sustainable and long-lasting.”

On a mission to give consumers access to premium consumer technology at an affordable price and on a flexible schedule, Grover strives to inspire consumers to prioritize renting technology, creating a better, smarter and more sustainable future. With its U.S. headquarters based in Miami, Grover’s product offering will immediately be available for rent from anywhere in the continental U.S.

For more information about Grover, please visitwww.grover.com.

To access the Grover’s media kit, including visual assets, pleaseclick here.

ABOUT GROVER

Grover is the global leader in technology rentals, enabling people to subscribe to tech products monthly instead of buying them. Founded in 2015 by Michael Cassau, Grover’s mission is to create the most innovative ways for everyone—both private customers and businesses—to get the tech they want. With Grover, subscribers get access to a wide range of over 3,000 tech products, including smartphones, laptops, virtual reality (VR) gear, wearables and smart home appliances on a flexible monthly rental basis. Grover’s service allows its users to keep, switch, buy, or return products depending on their individual needs and budget. Rentals are available in the U.S., Germany, Austria, the Netherlands and Spain on GROVER.COM, as well as in Germany through Grover’s online and offline partner network, including Europe’s leading electronics retail group, MediaMarktSaturn. Grover is a pioneer in the advancement of the circular economy and the number of circulations has reached almost 500,000 devices. Its business model of renting out tech products to several users across their life cycle allows maximum value to be extracted from each product and reduces e-waste. With a total financing volume of around $1.4 billion, and currently 330 employees, Grover is one of Germany’s best-funded scale-ups.

Press contact Grover
Grover Group GmbH
Elisa Nenning
E: Elisa@grover.com

US PR Agency
ASTRSK
E: grover@astrskpr.com

Grover - Global leader for renting consumer electronics launches in the United States to democratize access to premium consumer technology (2024)

FAQs

Is Grover available in the United States? ›

Rentals are available in the United States, Germany, Austria, Spain, and the Netherlands at Grover.com, as well as in Germany through Grover's online and offline partner network, including Europe's leading electronics retail groups, MediaMarkt and Saturn.

What happens if I don't pay Grover? ›

Grover is entitled to automatic termination where You have defaulted on payment for more than two months. If You have rented several Products and You are delinquent or have breached the Terms for one Product, Grover reserves the right to unilaterally terminate the remaining Rental Periods.

Does Grover approve everyone? ›

Grover says it runs a “soft credit check” to verify eligibility, which could take up to a day to approve, and a negative report could prevent it from renting to you. It also covers 90 percent of the cost if you damage a device, or 50 percent for drones.

How does Grover work? ›

After selecting a rental plan, our checkout system registers the customer or logs them in to Grover. Once approved, we take care of the delivery and the customer receives their tech. At the end of their minimum rental period, the customer can keep renting or send the device back to us.

Can you own with Grover? ›

Grover offers digital software licenses and one-time purchases on accessories and products to compliment your rental. Once you purchase it, it's immediately yours (subject to licensing restrictions). These items do not need to be returned with your rental.

How long does Grover take to process? ›

Getting started with Grover

After placing your order, we run a credit check and email you the result and shipping details within 24 hours. We deliver your device ASAP. Then you're free to enjoy your tech to the fullest. Returned devices are wiped of all data, cleaned, repaired, and rented again for others to enjoy.

Does Grover do a hard credit check? ›

Grover runs a soft credit check via CRIF Bürgel and Schufa (and for all international markets Experian). It's important that you enter your data correctly to avoid errors.

Do you need a credit card for Grover? ›

When you're renting with Grover, you can pay with: Credit or debit card (Visa, MasterCard, American Express) PayPal. SEPA direct debit (only Grover Business accounts)

Is Grover a good app? ›

The app is a little buggy, but overall this is a great company. Had no problems using the website. I signed up a couple days ago and ordered Apple AirPods Max. To my surprise they were shipped overnight and was brand new, never been open.

Can you keep products from Grover? ›

If you want to keep a product, you don't have to pay rent for the rest of your life. After a certain number of rental months, you can pay a symbolic one Euro to make it yours. The exact number of months depends on the product and your chosen minimum rental period, and will be displayed at checkout.

How do I cancel Grover? ›

You may cancel Your Rental Period in the Your customer portal by pressing the "End Your Rental" button and then returning the Product. The cancellation becomes effective upon receipt of the Product(s) by Grover.

What other companies are like Grover? ›

Grover's top competitors include finloup, Ooodles, and Refurbed. finloup specializes in technology services within the fintech sector. The company offers a leasing model for businesses to access smartphones, laptops, and tablets with…

Is Grover available in the USA? ›

Rentals are available in the U.S., Germany, Austria, the Netherlands and Spain at GROVER.COM, as well as in Germany through Grover's online and offline partner network, including Europe's leading electronics retail group, MediaMarktSaturn. Grover is a pioneer in the advancement of the circular economy.

Can I buy the product from Grover? ›

Grover Business Customers

For orders submitted on or before July 25, 2023, you can get information about purchasing the device via My Tech > Keep Device. The option to buy the device is unavailable for orders submitted after July 25, 2023.

Is Grover refurbished? ›

Users choose between keeping, switching, buying or returning products at the end of the original subscription period. In addition, 90 percent of the cost of any damage during the subscription period is covered by Grover. Returned products are refurbished to 'as new' condition and recirculated.

How do I contact Grover? ›

Find answers to common questions here or email us at support@grover.com.

What is the Grover website? ›

Subscribe instead of buy

Grover enables people to subscribe to tech devices on a flexible monthly basis instead of purchasing them. With Grover, subscribers gain access to hundreds of tech products allowing them to keep, switch, return, or buy, depending on their individual needs and budget.

What is Grover Flex? ›

Rent electronics the flexible way with Grover

Choose from 2,000+ high-quality tech products—computers, smartphones, headphones, you name it. Then, choose a rental period. Continue month-to-month after the minimum rental period, opt for a longer plan to save money, or even buy your tech products if you want to.

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